Instagram will test hiding likes in the US next week

Instagram has announced that it will begin hiding like counts as part of a US test next week.

Instagram has been considering to remove the number of ‘likes’ on posts for quite some time now– a move that aims to make social media a healthier place for users. The Facebook -owned platform has announced that it will test the hiding like counts in the United States starting next week.

Instagram CEO, Adam Mosseri, said at the wired 25 conference that the social media service will expand the test to the US next week for some users. This comes months after the social media platform started to test the feature in Canada, Australia, New Zealand, Japan, Ireland, Italy, and Brazil.

Instagram says that the goal is to have “your followers focus on the photos and videos you share, not how many likes they get”. Mosseri said that the feature is about young people and it aims to depressurise Instagram and make it less of a competition giving people more space to focus on connecting with people they love and things that inspire them.